Break gender stereotypes, give talent a chance

The Final Seminar of the "Break Gender Sterotypes, give talent a change!" initiative will be held the 23rd November 2009 at the ECOSOC - European Economic and Social Commitee of Bruxelles.

Unlock the talent of your employees!

Highly skilled and loyal employees are the most precious resource for a majority of small and medium-sized enterprises. This initiative aims to assist SMEs in Europe to increase their productivity and boost their competitiveness by breaking down the invisible barriers created by gender stereotypes, thereby maximizing the potential of their employees.

Gender stereotypes are pre-determined judgements about what is expected of men and women in the social structure. These pre-conceived ideas often prejudice our capacity to see the real occupational skills and creativity of individuals. They can be detrimental to good business management by imposing unnecessary limits on the full use of human talent in a company.